The Potential

Amidst the pandemic, the architecture industry and life in Europe as a whole, came to a standstill. Recognising a promising trend and an economic upward spiral in The Gambia, my clients chose to relocate there, with aspirations of becoming a globally recognised architecture firm.

The Solution

Through coaching, my clients discovered their life purpose, leading to the realisation that their existing brand no longer aligned with their goals. Instead of rebranding, I advised them to create a new brand and offering. Together, we embarked on a journey to define their why, vision, mission, brand values, and the culture they wanted to create. We focused on unique service offerings that catered to the evolving needs of future customers and anticipated global societal changes.

Throughout the creation and implementation of the brand, I offered support and guidance, while developing a communication strategy, creating acquisition offerings, building a like-minded community, establishing a network of key influencers, and acquiring potential clients. I also offered coaching and consulting on professional development, brand, marketing, community creation, and achieving success. By curating an extended team of experts, I ensured a perfect match in terms of chemistry, culture, intention and purpose. This comprehensive support aimed for short, mid, and long-term success.

The Results

• Empowered entrepreneurs dedicated to making a positive impact.

• A global brand with a unique positioning and future-proof offering.

• Authentic and captivating communication that resonates with the heart.

• A highly effective sales and distribution strategy with low investment and exceptional returns.

• Remarkable achievement of selling 27 apartments in just 3 months, valued at "xxx Euros".

• Emphasis on exclusivity and scarcity, resulting in a waiting list of eager buyers and investors.